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Headline Analyzer

Rate and improve your headlines for engagement

Your Headline

0 words0 characters

Headline Score

Needs Work

Emotional

Power

Uncommon

Common

Headline Type

Statement Headline

Statement headlines are direct but may lack engagement hooks.

Word Balance

EmotionalPowerUncommonCommon

Improvements

•Add more words - aim for 6-12 words
•Add a number - headlines with numbers get 36% more clicks
•Add a power word like "free", "new", or "proven"
•Add an emotional word to increase engagement
•Try ending with a question mark or colon

High-Performing Formats

How to [Achieve Goal] Without [Pain Point]

[Number] Ways to [Achieve Goal] in [Timeframe]

Why [Common Belief] is Wrong (And What to Do Instead)

The Secret to [Goal] That [Experts] Don't Want You to Know

What is Headline Analyzer?

A headline analyzer scores your headlines based on emotional impact, power words, readability, length, sentiment, and structural patterns. It evaluates whether your headline will capture attention and drive clicks by comparing it against patterns found in high-performing content.

How to use this calculator

1Enter your headline in the text field and click analyze.
2Review the score breakdown across emotional impact, power words, length, and readability.
3Read the specific suggestions to identify which elements to improve.
4Generate alternative headlines based on the feedback and re-score them.
5Use the highest-scoring headline that still feels authentic to your brand voice.

Why this matters for founders

80% of people read the headline, but only 20% read the rest. Your headline is the gatekeeper to all the content behind it. Whether for blog posts, landing pages, or ads, a stronger headline directly increases engagement without changing anything else.

How to read the results

•Aim for a score above 70/100; headlines scoring below 50 should be rewritten before publishing.
•Headlines with 10-13 words and 55-70 characters tend to perform best for click-through rates.
•Include at least one power word (proven, essential, secret, ultimate) and one emotional word to increase impact.
•Numbers in headlines (especially odd numbers like 7 or 13) consistently outperform headlines without numbers.

Industry benchmarks

Top-performing headlines score 70+ on most analyzer tools. Headlines with numbers get 36% more clicks. 'How to' headlines are the most shared format on social media. Negative superlatives ('worst,' 'never') can outperform positive ones by 30% in clickthrough rate.