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NPS Calculator

Calculate and interpret your Net Promoter Score

Total Responses

Promoters (9-10)

Passives (7-8)

Detractors (0-6)

Your Net Promoter Score

Great

Promoters

50%

Passives

30%

Detractors

20%

NPS Scale

-1000+100

Needs WorkGoodExcellent

Industry Benchmarks

SaaS Average30-40

B2B Software25-35

Top Performers50+

World Class70+

Action Items

•Promoters: Ask for referrals and reviews
•Passives: Find out what would make them promoters
•Detractors: Reach out personally to address concerns

What is NPS Calculator?

Net Promoter Score (NPS) measures customer loyalty by asking one question: 'How likely are you to recommend us to a friend or colleague?' on a 0-10 scale. Respondents are classified as Promoters (9-10), Passives (7-8), or Detractors (0-6). NPS = % Promoters minus % Detractors, yielding a score from -100 to +100.

How to use this calculator

1Enter the number of survey respondents who gave scores of 9–10 (Promoters), 7–8 (Passives), and 0–6 (Detractors).
2Review the calculated NPS score from –100 to +100.
3Compare your score against the industry benchmarks provided.
4Segment scores by customer type, plan tier, or tenure to identify strongest and weakest areas.
5Track NPS monthly to measure the impact of product changes and support improvements over time.

Why this matters for founders

NPS is the most widely used customer satisfaction benchmark and correlates with retention, referrals, and revenue growth. It provides a single, trackable number that reflects customer sentiment and can be compared across industries and over time.

How to read the results

•NPS above 50 is excellent; above 70 is world-class. Below 0 means you have more detractors than promoters -- a serious problem.
•The score alone is less useful than the trend -- a rising NPS from 20 to 35 is better than a flat 50.
•Always follow up with an open-ended 'why' question to understand the drivers behind the score.
•Segment NPS by customer type, plan tier, and tenure to identify specific areas of strength and weakness.

Industry benchmarks

SaaS industry average NPS is 30-40. B2B SaaS best-in-class is 60+. Consumer tech leaders (Apple, Netflix) score 60-80. NPS below 0 is a red flag for any business. Response rates of 30-50% are typical for in-app surveys; lower rates may introduce bias.

Key terminology

⭐NPS