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UTM Builder

Generate UTM tracking links for your campaigns

Website URL *

Campaign Source *

Where the traffic comes from (required)

Campaign Medium *

Marketing medium (required)

Campaign Name *

Specific campaign name (required)

Campaign Term

Paid keywords (optional)

Campaign Content

Differentiate ads/links (optional)

Generated URL

Fill in required fields to generate URL

Quick Templates

UTM Best Practices

• Use lowercase for consistency
• Use underscores instead of spaces
• Keep names descriptive but short
• Document your naming conventions

What is UTM Builder?

UTM (Urchin Tracking Module) parameters are tags appended to URLs that allow analytics tools to track the source, medium, campaign, term, and content of incoming traffic. A UTM builder generates properly formatted tracking URLs to ensure consistent attribution across marketing channels.

How to use this calculator

1Enter the destination URL of the page you want to track.
2Fill in utm_source (where traffic comes from: newsletter, twitter, google).
3Add utm_medium (the marketing channel: email, cpc, social).
4Enter utm_campaign with the specific campaign name you want to track.
5Copy the generated URL, use it in your campaign, and verify tracking in your analytics tool.

Why this matters for founders

Without UTM parameters, your analytics cannot distinguish between traffic sources beyond basic referrer data. Consistent UTM tagging is essential for understanding which campaigns, channels, and content pieces actually drive results and deserve continued investment.