OKR
OKR
Objectives and Key Results — a goal-setting framework used to align teams around measurable outcomes.
Definition
OKR (Objectives and Key Results) is a goal-setting framework popularized by Intel and Google. An Objective is a qualitative, inspirational goal describing what you want to achieve. Key Results are 2–5 measurable outcomes that define what achieving that objective looks like. OKRs are typically set quarterly at company, team, and individual levels and are graded at the end of each cycle.
Why It Matters
OKRs force specificity about priorities and create organizational alignment. They separate ambitious goal-setting from easily-achievable targets — a 60–70% completion rate is considered ideal, meaning OKRs should be stretch goals. Companies like Google, Airbnb, and Spotify credit OKRs with scaling focus across large, fast-growing organizations.
Example
Objective: Become the default tool for early-stage founders. Key Result 1: Reach 10,000 MAU by end of Q2. Key Result 2: Achieve NPS ≥ 50. Key Result 3: Publish 8 SEO-optimized comparison pages.